Tag Archives: donor fatigue

Fundraising during COVID-19

How have you adapted your fundraising during COVID-19?

As many of you know, I am the 2020 board president of the San Antonio area Association of Fundraising Professionals. My responsibility and the volunteer board are to support our non-profit and fundraising professionals by providing educational opportunities, best practices, and appropriate and timely resources throughout the year. Because of COVID-19, our...

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DONOR FATIGUE

What is donor fatigue?

Over the years I have heard donors, fundraisers, C-level executives, and boards discuss donor fatigue and the impact it has on fundraising.

For a moment I would like you to consider this question: Is donor fatigue real or an excuse for poor fundraising performance? The answer is not as...

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